Overview
Zix, Webroot and Carbonite have long-established positions in the cybersecurity market – with market-leading propositions in email encryption, threat and data protection.
With their acquisition by OpenText, the capabilities of all portfolios were consolidated into OpenText Cybersecurity, providing a single security portfolio for SMBs and mid-market businesses.
With each brand having a significant customer base and reputation at stake, OpenText wanted to present a structured, unified fit between each proposition. The clear objective was to create a logical reason why all these leading security technologies had been assembled within one portfolio.
The Rubicon Agency was approached to develop an integrated campaign that addressed each audience in a structured and phased manner.