Overview
With a lineage to SpaceX, the First Resonance founders have long-recognised the limitations of traditional mindsets, tooling and processes in manufacturing. These engrained practices are unable to deal with the high-iteration, hi-tech, hi-transparency needs of modern manufacturers.
The vendor saw the opportunity to create a portfolio of next-gen technologies to accelerate emerging plays from robotics, 3-D printing, AI, cloud and drones – crucial for Industry 4.0 models.
The challenge for First Resonance was that this ‘industry shift’ required educating the market on a new dynamic. For the new breed of builders, aggregators and creators – themselves ushering-in innovations in aerospace, clean energy and aeronautics – this was a breath of fresh air. For more entrenched segments, this posed some issues.
The Rubicon Agency were approached to establish the messages, assets and enhanced go-to-market tools to help drive these crucial conversations – with prospects, the industry and investors.