Elevating the position of a brand changing the game in enterprise planning

Overview

Prevedere has pioneered a new model in enterprise planning since 2012. Through its innovative AI-driven software platform, the business has enabled market leading brands to integrate external market data to improve the validity and accuracy of enterprise forecasts and plans.

Against a backdrop of significant global change and ongoing economic turbulence, Prevedere achieved significant investor funding to move the business onto the next chapter – with a proposition well-suited for modern businesses requiring greater ability to pivot models on market changes.

Client

What we delivered

The Rubicon Agency was approached to elevate the brand, messaging and visual identity of the business, maximising the position of Prevedere being a complementary, augmentation solution for enterprise planners and strategists.

Around a core, differentiated illustration style and mantra for ‘External insight. Planning foresight’, The Rubicon Agency developed a brand identity system to apply to a broad range of assets. These included a proprietary illustration bank and messaging framework, driving the elevation of the website, corporate presentations, product and solution collateral. For further consistency, The Rubicon Agency also applied this to a range of event marketing, case studies and thought leadership content.

What did the campaign achieve?

The fresh new verbal and visual expression of Prevedere was universally considered critical for appealing to modern businesses with an agenda for enhancing corporate strategies. This sophisticated buyer really needs to believe in the business purpose, track record and innovative delivery capabilities of their planning partners, something we think Prevedere excels in.

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