Through supporting two of the leading technology consulting firms, and acting as trusted digital advisor to the world’s leading cloud providers, SoftServe is well-placed for awareness of the ‘next big thing’ in tech. But, being ahead of these market transitions is where you really want to be if you want to be considered as a market leader.
SoftServe wanted to establish an ‘owned IP’ thought leadership platform to support the digital business solutions portfolio and set the course for future digital engineering efforts. SoftServe approached The Rubicon Agency to build an authentic, portfolio-inclusive platform to drive market and partner development initiatives. With a long-term vision for deployment and success, the notion and supporting delivery framework would significantly guide marketing, business development and influencer relations for a considerable period.