Building confidence in a multi-cloud operating model

Overview

Over the last five years, the cloud has revolutionised working practices across the private and public sectors. Often, however, highly regulated sectors — such as financial services — have found it difficult to realise the full benefits that cloud offers.

The need to achieve and demonstrate elevated levels of security and compliance has made it difficult for them to migrate the fullest range of workloads and applications to the cloud. But recent innovations and architectures from VMware now challenge the status quo.

VMware recognised that embracing a multi-cloud operating model, powered by the NSX+ portfolio, is key to regulated industries balancing the needs for compliance with the capabilities of cloud. With heavy penalties at play, attitudes would not be changed overnight, and significant market education would be required.

Client

What we delivered

After developing a comprehensive messaging framework around Cloud Operating Models (COM), The Rubicon Agency created a series of eBooks to educate the market on the definition, role, purpose and potential impact of COMs – particularly to segments with heavy compliance considerations.

The education assets addressed COM co-existence and alignment with other IT agendas such as Zero Trust and AI-driven automation. They also addressed the cost and impact of inertia and what lies ahead for organisations applying legacy thinking.

High potential, highly-regulated segments such as financial services demanded dedicated assets to address the specific needs of influencers and stakeholders. The use cases of businesses in the segment – fintech, retail banking, investment banking – created empathy and reflected VMware understanding on the suitability.

What did the campaign achieve?

Through sales and partner enablement activities, paid social media and syndicated content, the campaign addressed audiences entrenched with traditional practices and behaviours. The COM and the campaign was positioned to harness the next wave of innovation to solve customers’ toughest challenges through disruptive technologies, like edge computing, AI, blockchain, machine learning, Kubernetes, and more.