Disruption and digital transformation have impacted – or are impacting – pretty much every industry and sector. It seems no entrenched brands are immune, including financial services.
The global industry is undergoing a period of change driven by a combination of factors, regulatory pressure to make banking more open and portable, market-entry by big-tech vendors, and the social agenda to make services more accessible for the under-privileged.
This creates a significant opportunity for the digital disruptors in fin-tech – and digital innovation platform businesses such as xLabs.
The challenge for xLabs is how to address entrenched commercial agendas, models and mindsets, and develop the market for transformational services – simultaneously. The Rubicon Agency were approached to help achieve this task.