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The Tech Marketer Blog

Insights, ideas and opinion from The Rubicon Agency

Thought leadership in the digital age: who’s leading who Thought leadership leading who thumbInsightsMiscellaneousOur industryThe Message ElevatorThought leadership

Thought leadership in the digital age: who’s leading who

It could be said that he has set the benchmark for many of today’s luminaries without the availability of social media, mobile technology or mainstream video. This begs the question, in today’s digital world are the visionaries of the 21st century actually that pioneering, or do they just have access…
The Rubicon Agency
September 12, 2024
Writers block: The great AI content conundrum Writers block - AI content thumbInsightsMiscellaneousOur industryStrategic contentThe Message Elevator

Writers block: The great AI content conundrum

This is hardly surprising given the sprawl of decision makers, budget holders and influencer groups over the years. In yesteryear things were much simpler, the balance of power sat in the IT tower. Decisions on technology purchases were sat firmly with the CTO or CIO so producing content that pushed…
The Rubicon Agency
September 12, 2024
Sales enablement: 10 pitfalls that can derail your sales efforts 10 Sales Pitfalls thumbInsightsMiscellaneousOur industrySales enablement

Sales enablement: 10 pitfalls that can derail your sales efforts

Get it right, and the payoff can be huge; get it wrong, and those marketing dollars spent on generating leads could be wasted. Below we look at the top 10 sales enablement pitfalls that can derail even the best customer acquisition efforts. 1. Misalignment issues It may seem obvious but…
The Rubicon Agency
September 12, 2024
The importance of the product marketing enigma machine Marketing enigma machine thumbInsightsMiscellaneousOur industryProduct marketingThe Content Spectrum

The importance of the product marketing enigma machine

With a slightly tangential pivot, the same premise could be applied to deciphering the sometimes-cryptic messages unveiled by product marketing teams. Tasked with communicating a product, solution or service to the market, product marketing can sometimes default to showcasing the technical features and functionality. Now, there is a time and…
The Rubicon Agency
September 11, 2024
Platforms need strong participation and purpose – an observation for platform marketing Platforms blog thumbInsightsOur industry

Platforms need strong participation and purpose – an observation for platform marketing

Brands often want to influence and change the world around them – sometimes within the bounds of authenticity, and sometimes not. Tech is no different, but when it comes to platform brands, it’s perhaps more true than other segments. Platform brands are often the youthful upstarts and yesterday’s unicorns with…
The Rubicon Agency
September 4, 2024
Surface and serve ‘the power of people’ – an open letter to tech services marketers Consulting and services blog thumbInsightsOur industryThe Content Spectrum

Surface and serve ‘the power of people’ – an open letter to tech services marketers

Not everyone can possess the scientific, literary or mathematical brilliance of Einstein, Wilde or Turing. Luminaries and intellectual gamechangers like these don’t come along every day. However, brilliance manifests in various ways, reflecting exceptional intelligence, talent, or skill in specific areas. Brilliant individuals think deeply, solve complex problems, and generate…
The Rubicon Agency
September 2, 2024
Sell aspiration not anti-perspiration – a philosophy for software marketing Software blog thumbInsightsOur industryThe Content SpectrumThe Message Elevator

Sell aspiration not anti-perspiration – a philosophy for software marketing

Imagine the scene. A TV ad for a world famous anti-perspirant, where our hero is just about to make the rock climb of their life. Picture the director, sizing the dramatic perspectives that show the peril of the route in-frame and the atmospheric shots of the climber’s preparations. Edit-in the…
The Rubicon Agency
September 1, 2024
Sell the impact not what’s inside – an appeal to cloud and AI marketing pros Cloud and AI blog thumbInsightsOur industry

Sell the impact not what’s inside – an appeal to cloud and AI marketing pros

We all know one. An inquisitive, passionate petrol head that knows the inner workings of the combustion engine. Someone who can explain the mechanics of the turbocharger, crankshaft and gearbox. They’re a great source of free education – but they can be very heavy on the minutiae you pretend to…
The Rubicon Agency
September 1, 2024
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