The Tech Marketer Blog

A practical guide for infrastructure vendors, carriers, providers and integrators. Infrastructure marketing has a visibility problem: the technology matters most when it works, and often disappears from the buyer’s view at exactly that moment. Across more than 1,500 infrastructure projects, we have seen the same challenge surface: technical teams know…

OpenAI's 2025 brand refresh was a useful tell. The company did not just tidy a mark. It formalised a broader visual system, including OpenAI Sans, a more controlled wordmark and a set of guidelines designed to make its identity more consistent across products, services and departments. For anyone working in…

OpenAI says its mission is to ensure artificial general intelligence benefits all of humanity. Anthropic describes itself as an AI safety and research company building reliable, interpretable and steerable systems. Microsoft publishes a Responsible AI Transparency Report. Google says its approach to AI must be both bold and responsible. For…

On 13 May 2026, Ramp AI Index reported that Anthropic had passed OpenAI in paid business adoption for the first time. Anthropic reached 34.4% of businesses in Ramp’s data, OpenAI fell to 32.3% and overall paid AI adoption reached 50.6%. Ramp did not declare a permanent winner. Its more useful…

Orgvue AI research released in May 2026 found that 92% of organisations had invested in AI in the past year, but 78% said projects had either stalled or failed. More tellingly, 57% said they adopted AI because competitors had done so, not because the organisation had a clear strategic plan.…

Microsoft Copilot has spent the last year being folded deeper into the fabric of work. Salesforce Agentforce has been pushed hard as a new organising idea for enterprise automation. Google, OpenAI, Anthropic, Cohere and a long list of specialist vendors are all fighting to define what AI should mean inside…