We work with Product Marketing to articulate product or service propositions and use creativity to gain mindshare and market success. If you need to articulate a company or product vision, mobilise sales teams and channel partners, or create empathy with market challenges, you’ll know that impactful content is critical for cut-through.
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Complex propositions, long sales cycles and big customers make the tech sector a prime practitioner of Account Based Marketing (ABM). If you believe the old maxim that 80% of business comes from 20% of customers then the case for ABM grows even stronger. Whatever the actual percentages, it’s true to…
The Rubicon AgencyFebruary 18, 2019
In the realm of Technology marketing, influencing internal stakeholders can be a completely different beast to marketing to external channels. Although a captive audience, the internal workforce requires a more emotive approach to changing perceptions, inspiring a following or rallying around a cause. Although a little crude, the tried and…
The Rubicon AgencyNovember 15, 2017
One content asset that frequently creates frustration for technology marketers is the case study. Often, efforts to pull together real-world examples of use cases are hampered by a number of challenges. So, why do marketers need case studies and why is it worth overcoming the challenges to make them happen?…
The Rubicon AgencyJune 7, 2017
If you guys were a band, you’d be The Rolling Stones and The Beatles combined
Senior Communications Executive – Strategy, Innovation & IoT Practice