We help Channel and Sales to empower partners with communications and assets that win commitment and customers. If you’re tasked with winning mindshare within your sales force, elevating marketing propositions to channel partners or conveying tangible impact to customers, then discover how impactful content is essential for success.
Our capabilities for sales functions and channel marketers
Complex propositions, long sales cycles and big customers make the tech sector a prime practitioner of Account Based Marketing (ABM). If you believe the old maxim that 80% of business comes from 20% of customers then the case for ABM grows even stronger. Whatever the actual percentages, it’s true to…
The Rubicon AgencyFebruary 18, 2019
In the realm of Technology marketing, influencing internal stakeholders can be a completely different beast to marketing to external channels. Although a captive audience, the internal workforce requires a more emotive approach to changing perceptions, inspiring a following or rallying around a cause. Although a little crude, the tried and…
The Rubicon AgencyNovember 15, 2017
One content asset that frequently creates frustration for technology marketers is the case study. Often, efforts to pull together real-world examples of use cases are hampered by a number of challenges. So, why do marketers need case studies and why is it worth overcoming the challenges to make them happen?…
The Rubicon AgencyJune 7, 2017
A wonderful first project – and with such innovation, understanding and efficiency.
Marketing Manager, Sales enablement training – Global technology vendor