Category

Sales Enablement

How to ensure internal adoption blog headerEmployee EngagementSales Enablement

How to ensure internal adoption

In the realm of Technology marketing, influencing internal stakeholders can be a completely different beast to marketing to external channels. Although a captive audience, the internal workforce requires a more emotive approach to changing perceptions, inspiring a following or rallying around a cause. Although a little crude, the tried and…
The Rubicon Agency
November 15, 2017
When the corporate deck is a wreckEnterprise Demand GenerationEvent & Experiential MarketingMarketing ResourcesPartner MarketingProposition DevelopmentSales Enablement

When the corporate deck is a wreck

Amongst the many manifestations of content for a technology business there is one asset that can evoke a range of emotions - from frustration to fear. If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However,…
The Rubicon Agency
February 26, 2017
When content goes badProgramme PlanningSales EnablementStrategic ContentThought Leadership

When content goes bad – the business case for auditing your collateral

Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships.…
The Rubicon Agency
July 21, 2016