Category

Sales Enablement

When the corporate deck is a wreck

When the corporate deck is a wreck

By Event & Experiential Marketing, Marketing Resources, Partner Marketing, Proposition Development, Sales EnablementNo Comments
Amongst the many manifestations of content for a technology business there is one asset that can evoke a range of emotions - from frustration to fear. If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However,...
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When content goes bad

When content goes bad – the business case for auditing your collateral

By Enterprise Demand Generation, Programme Planning, Sales Enablement, Strategic Content, Thought LeadershipNo Comments
Producing content is an expensive exercise - in terms of time, resource and ultimately marketing budget. So, how can you be sure your investment is delivering long term benefits? Not just initial enquiries, but much further and deeper than contact acquisition. An effective content strategy extends and strengthens customer relationships....
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