PRODUCT MARKETING

We’ll help you deliver on the many levels of product marketing – what it is, what it does, what it enables and what it achieves.

It’s easy to think of product marketing as the words, pictures and illustrations the describe what’s on offer – constituting the product sheets, solution overviews and customer presentations. But these days (especially for more complex propositions), there’s a lot more to contend with. Commentators and analysts need influencing, key strategic partners need assuring, customers/prospects need lobbying and sales teams need inspiring.

ELEVATION IS KEY

Every one of the audiences above need a degree of message elevation – beyond the binary information on the product. With decision makers coming increasingly from outside of the IT buying centre, the organisational impacts and business outcomes are increasingly important to portray. We combine context with capability, together with raw product functionality to create pictures of what’s possible. Our proprietary ‘Message Elevator’ creates the right pitch for the product – ensuring resonance at the right levels – without resorting to hyperbole and over-promise.

PRODUCT MARKETING CASE STUDIES

Cisco Diverse Talent Accelerators - Thumb

Cisco
Accelerating diverse talent

Oracle <br>Driving the Smart Grid Agenda

Oracle
Driving the Smart Grid Agenda

AT&T<br>A new voice at an industry event

AT&T
A new voice at an industry event

AT&T<br>Contextualising the role of collaboration

AT&T
Contextualising the role of collaboration

PRODUCT MARKETING BLOGS

Why speeds and feeds don’t work on a first date for technology marketing

Why speeds and feeds don’t work on a first date for technology marketing

By Enterprise Demand Generation, Product Marketing, Programme PlanningNo Comments
‘Speeds and feeds’ is a phrase we often hear from tech marketers who are conscious that using technology features or technical integration language is not going to cut it with all of the influencers and decision makers in their target audience. The challenge with technology marketing content can be sheer...
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“WE BALANCE TECH KNOWLEDGE WITH INSIGHT AND ORIGINAL THINKING TO CREATE REAL ENGAGEMENT.”