Proposition Development

We place a lot of importance on this marketing lynchpin so you can expect us to make sure it’s not only strong but also durable. We’ve often been known to tell our clients they know ‘too much’ about their own products, services and solutions. It’s our way of saying that objectivity is crucial to a market proposition that’s not only capable of being defended but also resonates with an audience of influencers and decision makers.

Establishing clear positions, selling points and business impacts

With disruptive technologies, the proposition also has to have longevity or at least the ability to adapt as a market matures. A default for technology marketing can be to use fear, uncertainty and doubt as a tactic to win over customers to a new solution but it’s an approach we avoid if there’s a risk of back-firing. With game-changers like Big Data, Cloud, Mobility and IoT, we strike a balance between excitement and reasoned arguments.

Wherever possible, we also work harder to help our clients establish propositions that can be inextricably linked to their brand, heritage and expertise. And if there’s a differentiator to be found, we’ll find it and use it with impunity.

Proposition Development case studies

Cisco Community Impact case study

Communicating a new model in social impact

Cisco

Cisco Diverse Talent Accelerators case study

Accelerating diverse talent

Cisco

Proposition Development blogs

Fast Marketing fails 3
Digital Lead GenerationMiscellaneousOur IndustryProposition Development
November 24, 2018

Fast Marketing fails: bland ingredients

This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…
Fast Marketing fails 2
Digital Lead GenerationMiscellaneousOur IndustryProposition Development
September 9, 2018

Fast Marketing fails: the cold take-away

This article compliments ‘McMarketing in the tech sector – Does fast marketing just create indigestion?’ Fast marketing happens when marketers are institutionally influenced to choose quantity over quality, and convenience over content. When engagement assets, landing pages, outreach or conversations are simply quickfried with little culinary skill, the results can…

We strike a balance between excitement and reasoned arguments for game-changers like big data, cloud, mobility and IoT.

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