Smart Grid adoption has been driven by a number of agendas: environmental; commercial and regulatory. The result is an increase in demand for Machine to Machine (M2M) technologies that enable an intelligent, interconnected and embedded Smart Grid solution.
Oracle’s embedded portfolio for Smart Grid encompasses OS, virtual machines and middleware. With a target market of OEMs, software developers and Systems Integrators, we needed to articulate the value of Oracle’s consolidated capability versus a disparate approach.
Additionally, we wanted to assert Oracle’s position as a leader in Smart Grid and create dialogue with Line of Business and IT strategy leaders within OEM, ISV and SI businesses.