PARTNER MARKETING

We’ll help you establish the unique and advantageous from your partner relationships, with marketing tools and assets that help you both. We help your joint proposition stand out from the crowd.

If partners are a critical part of your commercial strategy, you need to be able to inspire them with your vision for new technology propositions, motivate them to dedicate time and energy to selling them and even challenge them to think and act differently if you believe they can achieve more. Sure, part of that onboarding can be in the form of enablement and demand generation toolkits but, we can take things further and deeper if required (to customer summits, briefing centre experiences and co-thought leadership).

SUPPORTING PARTNERS, ALLIANCES AND SELLERS

We don’t just help client partners to go to market with campaign assets and tools. If partner ecosystems, alliances and sellers need to be up to speed on new innovations or market dynamics, we’ll also help to provide the information and guidance they need to sell better. In fact, anything and everything they need to believe that your market opportunity is also theirs.

PARTNER MARKETING CASE STUDIES

Cisco Partner Sales Acceleration - Thumb

Cisco
Sharing sales best practices with partners

Alcatel-Lucent<br>Challenging the big 2 network vendors head-on

Alcatel-Lucent
Challenging the big 2 network vendors head-on

PARTNER MARKETING BLOGS

Enterprise Demand Gen Blog

Enterprise Demand Generation – for organisations wanting their demand to start closer to home

By Enterprise Demand Generation, Our Industry, Partner Marketing, Strategic ContentNo Comments
When businesses are looking to scale products or services, they go into full-on demand generation mode, confident that the teething issues from early days have been addressed and that the task is about unadulterated selling and servicing. When the business is selling complex propositions and bigger ticket sales, this isn’t...
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When the corporate deck is a wreck

When the corporate deck is a wreck

By Event & Experiential Marketing, Marketing Resources, Partner Marketing, Proposition Development, Sales EnablementNo Comments
Amongst the many manifestations of content for a technology business there is one asset that can evoke a range of emotions - from frustration to fear. If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However,...
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“WE’LL HELP YOU INSPIRE, MOTIVATE AND EVEN CHALLENGE YOUR PARTNERS.”