EVENT & EXPERIENTIAL MARKETING

We balance tech knowledge with insight and original thinking to create real engagement and interaction with key stakeholders in your market. Whether it’s through a managed community, industry event or more intimate experience such as an executive briefing, we can help ensure your audience leave with the wow-factor.

We can help you make the most of your marketing investments to ensure your event or community delivers the right kind of experience. Your schedule is likely to consist of sales kick-offs, customer days, partner summits and analyst briefings – all need to shine and optimise the representation of your proposition. If it’s a gated community, online forum, private club or invitation-only roundtable – it needs to reflect your commitment to that audience which is likely to contain VIPs.

Filling that room (physical or virtual) is just part of the challenge for technology marketers. Exceeding event or community objectives means developing meaningful reasons for stakeholders to want to continue to engage and interact with a shared community of interest based around your technology proposition.

EVENT & EXPERIENTIAL MARKETING CASE STUDIES

Cisco Sales Academy - Case Study

Cisco
Re-establishing the importance of sales fundamentals

AT&T<br>A new voice at an industry event

AT&T
A new voice at an industry event

AT&T<br>Contextualising the role of collaboration

AT&T
Contextualising the role of collaboration

Genesys<br>Adding intelligence to the Contact Centre

Genesys
Adding intelligence to the Contact Centre

EVENT & EXPERIENTIAL MARKETING BLOGS

When the corporate deck is a wreck

When the corporate deck is a wreck

By Event & Experiential Marketing, Marketing Resources, Partner Marketing, Proposition Development, Sales EnablementNo Comments
Amongst the many manifestations of content for a technology business there is one asset that can evoke a range of emotions - from frustration to fear. If content is king, surely the corporate deck should be the jewel in the crown for the field marketing or sales enablement professional. However,...
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“WE BALANCE TECH KNOWLEDGE WITH INSIGHT AND ORIGINAL THINKING TO CREATE REAL ENGAGEMENT.”