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Thought Leadership

We don’t do ‘opinion-farming’ or ‘cut-and-paste’ posturing. We create content and socially enabled assets that win mind-share and market-share by reflecting your brand and technology propositions with integrity, individuality and the essential ingredient that we call ‘mojo.

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Technology marketing is all about hearts and minds

We know that to win hearts with disruptive technology, you have to win minds first. We’re also cognisant that risk, legacy investment, technical migration and user behaviour are just some of the issues that need to be handled at product and service level.

We can also support a longer-term strategy with communications aimed at business and technical influencers and opinion formers to help them recognise and understand how tomorrow’s challenges can be mitigated and advantages can be gained by embracing disruptive technologies today. These can be as provocative as visioning videos or white paper content through to corporate presentations, publications or customer newsletters.

Thought Leadership case studies

Nextira Brand Thumb

Creating a brand for building next generation environments

Nextira

Articulating and owning a category in advanced forecasting and intelligent planning

Prevedere

SoftServe - ID8 case study

Engaging executives in vision and debate on technology futures

SoftServe

lowRISC - Open source

Building the market opportunity for open-silicon

lowRISC, Google and OpenTitan

Thought Leadership blogs

We don’t do ‘opinion farming’ or ‘cut-and-paste’ posturing.

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