In this cookie policy you can read about
– how we use cookies,
– the types of cookies we use,
– for how long they work and for what purposes they are used,
– how to change your cookie settings and opt-out, and
– Who are we and how can you contact us.
When we use words like “us”, “we”, “our” we mean The Rubicon Agency. You can find our company details below. We are the data controller of the data collected through the use of cookies on our website.
Our website is ww.therubiconagency.com, incl. our sub-domains, we own and operate.
When we refer to “you” we mean you as a user or visitor of our website.
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you’ve provided to them or that they’ve collected from your use of their services.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This means that cookies which are categorized as necessary, are processed based on GDPR Art. 6 (1) (f). All other cookies, meaning those from the categories preferences and marketing, are processed based on GDPR Art. 6 (1) (a) GDPR.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Policy on our website.
Learn more about who we are, how you can contact us and how we process personal data in our Privacy Policy.
Consent
By accepting our use of cookies, apart from necessary cookies, you consent to our use of cookies as described under “Types of cookies and how we use them” below. You may at any time change or withdraw your cookie consent – See the section “How you can change your cookie settings, incl. opting out” below.
Please state your consent ID and date when you contact us regarding your consent.
Your consent applies to the following domains: ww.therubiconagency.com
What do I need to know about cookies?
There are different types of cookies and they are used for different purposes.
Below you can read about what a cookie is, the difference between first and third party cookies and session cookies vs. persistent cookies and what types of cookies we use on our website and why.
What is a cookie?
A cookie is a small piece of data that a website stores on your device when you visit it and which is then read when you later revisit the site. The word “cookies” in this policy and the consent also refers to other forms of automatic collection of data, e.g. Flash-cookies (Local Shared Objects), Web Storage (HTML5), Javascripts or cookies placed by other software.
A cookie may contain information about the website itself, a unique identifier that allows the site to recognise your web browser when you return to the website, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.
The word “cookies” or “cookie data” also covers information about IP and MAC addresses and other information about your device collected by said technologies.
Cookies are used to enable certain features (e.g. logging in), to track site usage (e.g. analytics), to store your user settings (e.g. timezone, notification preferences), and to personalise your content (e.g. advertising, language).
Session cookies vs. persistent cookies
Session cookies only last as long as your online session. This means that they will disappear from your computer or device when you close your browser. They are therefore also sometimes referred to as temporary cookies. Typically, session cookies are used to remember what a user put in their basket when they are browsing a website.
Persistent cookies are different. These cookies are sometimes called permanent cookies. They will stay on your computer or device after you close your browser. These types of cookies will expire according to the time specified in the cookie. You can see the specific duration of each persistent cookie below.
What’s the difference between first and third party cookies?
First party cookies are cookies that are set by the website that you are visiting and it’s only this website that can access and read these cookies.
Third party cookies are set by someone other than the owner of the website you’re visiting. As an example, some pages have content from other sites like YouTube. YouTube may set their own cookies on your browser when you play the video from YouTube. Cookies set by other sites and companies (i.e. third parties) can be used to track you on other websites that use the same third-party service.
We may engage third parties to assist with maintenance, operation, creation or functionality of our website, e.g. analytics providers and content partners. We grant these third parties’ access to selected information to perform specific tasks on our behalf.
We are, as a general rule, joint controller with providers of third-party cookies for the collection of personal data via such cookies and the disclosure to the provider. The provider of third-party cookies is data controller for the processing taking place after receiving the personal data from us. You can read more about the extent of our joint controllership with providers of third-party cookies in our privacy policy.
We recommend reading the provider’s privacy policy which can be found through links in the tables below, where you can also see which cookies on our website are first party cookies and third-party cookies.
Types of cookies and how we use them
Necessary cookies (11)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
| 1.gif | Cookiebot | Used to count the number of sessions to the website, necessary for optimizing CMP product delivery. | Session | Pixel Tracker |
| CookieConsent | Cookiebot | Stores the user’s cookie consent state for the current domain. | 1 year | HTTP Cookie |
| test_cookie | Pending… | 1 year | HTTP Cookie | |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML Local Storage | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| bcookie | Used in order to detect spam and improve the website’s security. | 1 year | HTTP Cookie | |
| li_gc | Stores the user’s cookie consent state for the current domain. | 180 days | HTTP Cookie | |
| is_eu | Determines whether the user is located within the EU and therefore is subject to EU’s data privacy regulations. | Session | HTML Local Storage | |
| __cf_bm | Vimeo | Cloudflare bot manager, manages incoming traffic that matches criteria associated with bots. | 1 day | HTTP Cookie |
| _cfuvid | Vimeo | Cloudflare cookie used to enforce rate limiting rules. | Session | HTTP Cookie |
| ar_debug [x2] | Google-analytics.com pinterest.com |
Checks whether a technical debugger-cookie is present. | 3 months | HTTP Cookie |
| _wpfuuid | therubiconagency.com | Registers a unique ID for the visitor in order for the website to recognize the visitor upon re-entry. | 11 years | HTTP Cookie |
Preferences (2)
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
| lidc | Registers which server-cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience. | 1 day | HTTP Cookie | |
| twk_idm_key | Tawk.to | Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. | Session | HTML Local Storage |
Statistics (1)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
| TawkConnectionTime | Tawk.to | Allows the website to recoqnise the visitor, in order to optimize the chat-box functionality. | Session | HTTP Cookie |
Marketing (20)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
| Name | Provider | Purpose | Maximum Storage Duration | Type |
| lastExternalReferrer | Meta Platforms, Inc.
|
Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| lastExternalReferrerTime | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL-address. | Persistent | HTML Local Storage |
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| IDE | To provide ad delivery or retargeting. | 400 days | HTTP Cookie | |
| pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Session | Pixel Tracker | |
| _ga | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 2 years | HTTP Cookie | |
| _ga_# | Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channels. | 2 years | HTTP Cookie | |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie | |
| _uetsid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | Persistent | HTML Local Storage |
| _uetsid_exp | Microsoft | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML Local Storage |
| _uetvid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | Persistent | HTML Local Storage |
| _uetvid_exp | Microsoft | Contains the expiry-date for the cookie with corresponding name. | Persistent | HTML Local Storage |
| MSPTC | Microsoft | This cookie registers data on the visitor. The information is used to optimize advertisement relevance. | 1 year | HTTP Cookie |
| MUID | Microsoft | Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains. | 1 year | HTTP Cookie |
| _uetsid | Microsoft | Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement – This also allows the website to limit the number of times that they are shown the same advertisement. | 1 day | HTTP Cookie |
| _uetvid | Microsoft | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | 1 year | HTTP Cookie |
| _pinterest_ct_ua | Used by Pinterest to track the usage of services. | 1 year | HTTP Cookie | |
| v3/ | Used by Pinterest to track the usage of services. | Session | Pixel Tracker | |
| _nccapi_url | Used by Pinterest to track the usage of services. | Session | HTTP Cookie | |
| _pin_unauth | Used by Pinterest to track the usage of services. | 1 year | HTTP Cookie |
Unclassified (0)
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
Pixels
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns.
How you can change your cookie settings, incl. opting out
As part of our cookie solution, we always ask for your consent to cookies, except for necessary cookies, before placing cookies on your device.
We also always give you the option to change your consent. If you at one point gave consent to non-necessary cookies on our website, you can always change which cookies you will give consent to. Just look for the shield on our website. If you press the shield, your cookie settings will appear, allowing you to always change your settings and reject cookies.
It’s also possible to instruct your browser to refuse cookies from our website. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie. If you use multiple browsers and wish to block cookies or change or withdraw your consent, remember to do this in all browsers.
If you browse websites from multiple devices, you may also need to update your settings on each individual device.
Although some cookies can be blocked with little impact on your experience of a website, blocking all cookies may mean you are unable to access certain features and content on the site.
How often will we update this Cookie Notice?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the bottom of this Cookie Policy indicates when it was last updated.
Who are we and how can you contact us?
Here is our company information:
The Rubicon Agency
Sutherland House,
1759 London Road,
Essex. SS9 2SW
United Kingdom
Company registration number: 9171666
You can always write to us at: info@therubiconagency.com
This policy was last updated on 21/11/2024
