Technology Marketing
is different.

So are we.

Technology Marketing
is different.

So are we.

 

Whether it’s the dynamics, the decision makers or just the jargon, technology marketing is different and even, dare we say, challenging.


The Rubicon Agency is a specialist technology marketing agency, working exclusively for the information and communications technology sector. Working across b2b and b2c marketing, our specialist insight, strategic expertise and outstanding creativity produce inspired marketing and measurable return on investment. In short, we know what it takes to raise awareness, create interest and stimulate action amongst business and technical decision makers and influencers.

Our clients include some of the world’s most successful technology brands and we support them across global markets.

When the skies clear, make sure you emerge in a stronger position

Explore the tech marketers Silver linings for the new outlook

Let’s face it, 2020 didn’t go to plan for anyone. The technology sector is no exception and, like every other business sector, is having to anticipate and deal with the direct and indirect effects of ‘C-19’. For those who may see grey clouds on the horizon, we’ve put together our Silver Linings Playbook: a Tech Marketers guide for the new outlook.

Get the playbook

Measure the quality of your content: M4

The ultimate test for tech marketing content. By assessing your existing content for integration with a comprehensive action plan we can show where you are, where you need to be, and how to get there. As the name suggests, it has four components: Message, Meaning, Mojo and Manifestation

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Discover where you sit: The 3 degrees of disruption

Disruption happens when markets, technologies and behaviours are challenged and changed. The impact can depend on factors like market readiness, technical innovation and even social dynamics. Tech businesses either create or respond to disruption. To do either requires marketing that articulates customer advantages.

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Discover where you sit: The 3 degrees of disruption

Disruption happens when markets, technologies and behaviours are challenged and changed. The impact can depend on factors like market readiness, technical innovation and even social dynamics. Tech businesses either create or respond to disruption. To do either requires marketing that articulates customer advantages.

Discover more

Our capabilities

Thought Leadership

We don’t do ‘opinion-farming’ or ‘cut-and-paste’ posturing. We create content and socially enabled assets that win mind-share and market-share.

Sales Enablement

We know what it takes to help, not hinder, sales teams with tools that support successful conversations with business and technical decision makers. 

Account Based Marketing

We’ll help you unlock your most valuable opportunities with our experience in meeting the needs of your team and the care-abouts of your customers.

Digital Lead Generation

We fill sales pipelines using programmes that harness the optimisation principles of growth marketing and the precision of direct marketing.

Proposition Development

We place a lot of importance on this marketing lynchpin so you can expect us to make sure it’s not only strong but also durable.

Brand Strategy

We create strategic brand architectures, design identities and structured narratives and stories. We build the brand systems that make B2B brands mean business – across the business.

Strategic content

We’ll help lead the business case development and creation of flagship content.

Enterprise Demand Generation

We propel tech buyer preference early, accelerate positive awareness across decision-makers and raise the influence levels of engagement content.

Employee Engagement

We know what it takes to help win hearts and minds, support performance goals and drive behaviour change.

Partner Marketing

We’ll help you establish the unique and advantageous from your partner relationships, with marketing tools and assets that help you both.

Market Development

We use our technology ‘radar’ to help you go to fresh markets with the right amount of analysis, preparation, testing and leadership.

Product Marketing

We’ll help you deliver on the many levels of product marketing – what it is, what it does, what it enables and what it achieves.

Event & Experiential Marketing

We balance tech knowledge with insight and original thinking to create real engagement and interaction with key stakeholders in your market.

We know what it takes for clients to articulate, share and practice brand behaviours and promises.

Our experience