For 8 years Fooji had built a solid reputation for brand owners looking for managed incentives, promotions and loyalty programmes. And with a focus on fan engagement through social channels and fulfilment of physical gift experiences, the business had a client list that represented a ‘who’s who’ in consumer-packaged goods and services.
However, the leadership realised it needed to mature the positioning of the portfolio, capabilities and the operational functions. It also recognised the core technology platform needed clearer articulation to seize future commercial and investment opportunities. And the business recognised the need to overhaul the marketing asset estate.
The Rubicon Agency was approached to develop a structured messaging and content programme to fuel the business for its next round of growth and diversification.