Building on a track record for rapid proof to value

Overview

For over 10 years Red Badger had been building a solid reputation for digital engineering services, winning a top-drawer client roster and a number of tech and business accolades in the process.

However, Red Badger had also created a methodology and earned a reputation for developing rapid proof of concept / impact projects – and the business wanted to shift the focus to capitalise on this differentiator. This is a play and message that landed well with tech-forward businesses looking to succeed with digital products and experiences.

The Rubicon Agency was approached by Red Badger to leverage the proven 100-day methodology and make it core to the campaign. The brief was to collaborate with the marketing content function on a cut-through campaign that would stand out amongst a sea of digital transformation technology vendors, agencies and consulting organisations.

Client

What we delivered

The Rubicon Agency positioned Red Badger as a digital product transformation consultancy trusted by global brands to take them on a 100-day journey to ‘Create Great’.

The methodology was to prove instrumental in creating content and proving the campaign promise – and it was set against a number of success stories that could demonstrate deployment success.

Through an explainer video, eGuide, infographic, landing page, social teasers and email series, we showcased the potential that could be proven with the timeline – ‘Create Great in 100 Days’.

The campaign assets were created in parallel with a separate brand elevation workstream to introduce a new era for the business.

What did the campaign achieve?

The ‘Create Great’ campaign confirmed the business’ belief that the posture was differentiated and resonant – immediately generating opportunities from a ideal customer profiles in target industries.

The narratives and tools were used for direct selling and business development through a partner ecosystem, key to introducing mutual opportunities at an early stage.