For over 10 years Red Badger had been building a solid reputation for digital engineering services, winning a top-drawer client roster and a number of tech and business accolades in the process.
However, Red Badger had also created a methodology and earned a reputation for developing rapid proof of concept / impact projects – and the business wanted to shift the focus to capitalise on this differentiator. This is a play and message that landed well with tech-forward businesses looking to succeed with digital products and experiences.
The Rubicon Agency was approached by Red Badger to leverage the proven 100-day methodology and make it core to the campaign. The brief was to collaborate with the marketing content function on a cut-through campaign that would stand out amongst a sea of digital transformation technology vendors, agencies and consulting organisations.