Byte Night is the IT industry’s annual sleep out in support of Action for Children. Each year, hundreds of individuals and teams from across the business community spend a night together exposed to the elements in a bid to raise sponsorship and awareness for Action for Children’s vital work.
After 11 years of steady growth, the challenge for Byte Night was how to grow the community and increase the fundraising power of the events – and re-energise the brand around the projects the charity had activated. We were approached to carry out two functions for the charity – firstly to join the board and secondly to act as lead marketing agency. This triggered a programme of support and campaigns that would continue for over 5 years.