Creating the ‘wow factor’ at Cisco Live

Client

Cisco

Overview

Cisco approached us to dramatise its CloudVerse proposition for a service provider audience and create a viral, sticky live user experience.

CloudVerse is a framework that enables organizations to build, manage and connect public, private and hybrid clouds so they can realise all of the benefits of clouds: improved agility, better economics, enhanced security and a dynamic, assured experience.

What we delivered?

We built on the highly successful cloud experience we delivered at Cisco Live, London. This time, we added a dramatic new creative element – Augmented Reality, which creates a dynamic, interactive experience for delegates.

We designed and produced a stand environment where visitors were able to view a thematic video scripted and produced by our team which presented the big picture about cloud computing.

They could then self-select information on different aspects of CloudVerse using an Augmented Reality application that we developed for Android and Apple devices. The content included a set of six videos that we produced, plus downloadable white papers and publications. (not sure of the details here)

The Augmented Reality application helped to create a leading-edge experience in keeping with the CloudVerse theme. It also provided a strong interactive element that created stickiness on the stand.

What did the campaign achieve?

As an added bonus, we evolved the app for post-event marketing, distributing additional content and updates on new services. There were more than 500 downloads of the app after the event, helping Cisco to maintain contact and build relationships with customers and prospects.