With organisations rapidly moving away from 3rd party customer data and towards a reliance on 1st party data sources, more focus is being placed on how companies use customer data to deliver a relevant, personalised and multichannel experience. With customer expectations exponentially increasing, organisations have to ensure that in return for personal information, needs are anticipated and experiences are exceptional.
With AT&T Journey Orchestration, businesses can now maximise the value of 1st party data with enhanced collection, storage and application of that information. This enables more relevant engagements with customers depending on their relationship with your brand providing a competitive advantage and deepened customer relationships.
These targeted communications can be delivered across a range of offline and online engagements. By combining real-time listening & interpretation highly targeted, personalised messages can then be delivered to prospects and customers.