When you’ve got a track record in providing high-quality supply chain solutions for industrial computing and embedded systems for over 20 years, you can become trusted partner for leading suppliers and buyers in rugged technology. This is precisely what happened to Impulse, a leading industrial computing solutions provider.

In that time, Impulse developed market-leading technical expertise and domain understanding for demanding operating environments such as vehicles, oil rigs, transportation, shipping, defence and manufacturing. These capabilities, in addition to emerging technology segments such as Industrial IoT created more sophisticated commercial opportunities for Impulse.

The challenge was how to articulate these more elevated capabilities, alongside the Impulse heritage in supply chain solutions. SIs, OEMs and other buyers for complex environments presented a great opportunity for these new capabilities. The Rubicon Agency was approached to undertake a comprehensive messaging, re-positioning and enhanced identity exercise that would put the business in a better position for conversations with existing customers – and would also generate net-new conversations from search.



What we delivered?

  • Re-messaging and re-positioning guidance
  • Enhanced visual identity
  • Enhanced user experience and journeys
  • Capabilities and Services content for website
  • Site assessment and guidance

What did the campaign achieve?

The re-positioning exercise acted as a strong signal for everyone inside the business, providing a rallying call for how the extended range of solutions could be introduced through the customer experience. Similarly, it has generated strategic conversations with increasingly end-to-end solutions with partners and customers.

Marketing expertise

Strategic Content

Proposition Development

Combining industrial insight with computing know-how.