When you’ve got a track record in providing high-quality supply chain solutions for industrial computing and embedded systems for over 20 years, you can become trusted partner for leading suppliers and buyers in rugged technology. This is precisely what happened to Impulse, a leading industrial computing solutions provider.
In that time, Impulse developed market-leading technical expertise and domain understanding for demanding operating environments such as vehicles, oil rigs, transportation, shipping, defence and manufacturing. These capabilities, in addition to emerging technology segments such as Industrial IoT created more sophisticated commercial opportunities for Impulse.
The challenge was how to articulate these more elevated capabilities, alongside the Impulse heritage in supply chain solutions. SIs, OEMs and other buyers for complex environments presented a great opportunity for these new capabilities. The Rubicon Agency was approached to undertake a comprehensive messaging, re-positioning and enhanced identity exercise that would put the business in a better position for conversations with existing customers – and would also generate net-new conversations from search.