Overview
While still a relatively new proposition, AT&T Wearable Solutions had proven to be an innovative, timely and relevant approach for many organisations looking to track the movements of people – whether workforce, patients, contractors or the vulnerable.
The business case for smart phone was well established – but smart watches and tags was a more immature argument. AT&T recognised that it needed to get the solution more into the hands of potential buyers so they could start to understand the potential applications and benefits.
The business recognised that it needed to lead the market education in use cases, contexts and vertical market benefits from the smart measurements available through wearables.