Symantec is a global leader in cyber security solutions which enable organisations to defend and protect their interests against growing risks and increasingly sophisticated cyber threats.
With a target market in enterprise commercial and public sector segments, Symantec wanted to drive conversations with a high-touch audience including C-Level executives.
To differentiate from other more typical security propositions, The Rubicon Agency created a campaign which asserted Symantec’s ability to help organisations develop a highly focussed approach to security in order to maximise effectiveness and minimise the cost and complexity of solution ’sprawl’.
Our proposition – ‘More focus. Less risk’ – was conveyed and substantiated throughout a range of content and marketing activities with messaging tuned to the careabouts of business and technical decision makers.