Overview

As a UK government nominated supplier, Xerox can provide technology to educational establishments with the assurance and advantages of pre-approved pricing levels and service quality.

With a target audience of Education leaders, Xerox wanted to develop awareness of its nomination as an RM1599 supplier and articulate the features and benefits of its comprehensive portfolio of copiers and multi-function printers.

To supplement an awareness and demand generation campaign, The Rubicon Agency also developed an 18 month social content programme to build relevance and preference amongst influencers and decision makers. The programme sought to promote best-practice in sourcing and purchasing to help establishments meet goals for the delivery of education against a backdrop of pressurised budgets. As a platform for thought leadership, social content also stimulated topical discussion and debate to drive greater awareness.

Client

Xerox

What we deliver

We produced and promoted a range of social content with publication in relevant industry media. This included call to action assets such as white papers and infographics to articulate key considerations, comparative advantages and operational and financial benefits.

What did the campaign achieve?

The campaign helped to generate significant sales and elevated Xerox within the sector to become the leading ‘go to’ brand. Additionally, Xerox was re-awarded RM1599 nominated status following the statutory government review.

Marketing expertise

Thought Leadership

Sales Enablement

Social Community Building

Partner Marketing

Product Marketing

Educating schools on the advantages of best-practice buying.