As a UK government nominated supplier, Xerox can provide technology to educational establishments with the assurance and advantages of pre-approved pricing levels and service quality.
With a target audience of Education leaders, Xerox wanted to develop awareness of its nomination as an RM1599 supplier and articulate the features and benefits of its comprehensive portfolio of copiers and multi-function printers.
To supplement an awareness and demand generation campaign, The Rubicon Agency also developed an 18 month social content programme to build relevance and preference amongst influencers and decision makers. The programme sought to promote best-practice in sourcing and purchasing to help establishments meet goals for the delivery of education against a backdrop of pressurised budgets. As a platform for thought leadership, social content also stimulated topical discussion and debate to drive greater awareness.