Zix is a security technology company that provides email encryption services, email data loss prevention and mobile applications designed to address the ‘bring your own device’ corporate technology trend. The company serves customers that include divisions of the U.S. Treasury, federal financial regulators, health insurance providers and hospitals, and financial companies.
However, a post-pandemic environment would generate considerable additional opportunity. Zix recognised their Secure Modern Workplace solutions created value and benefit for organisations of all sizes, segments and geographies. To address this, Zix planned to significantly bolster their channel and enter new markets in EMEA. The Rubicon Agency was approached to develop new, differentiated narratives and go-to-market campaigns that would appeal to new partners and growing businesses.