Partners play an important role in Cisco’s global presence and collaboration is key to creating mutual success. To help drive demand generation through partnerships, Cisco shares sales tools, events, logistical support and resources
Generating high quality leads, meetings and presentations can be challenging in a noisy technology marketplace. Partnering with a leading brand adds a powerful competitive advantage but moving a prospect from awareness to action requires more.
With a wide range of tried and tested formats, Cisco Partner Sales Acceleration (PSA) can help to de-risk the cost and time investment in customer events and marketing campaigns.
The Cisco partner ecosystem is vast, so the annual Cisco Live event presented the perfect vehicle to raise awareness and communicate the value of a dedicated PSA portfolio of ‘ready-made’ sales plays and partnership opportunities. These range from pre-qualified customer lead and tailored sales support to joint presentations at seminars.