AT&T has a long-standing and successful relationship with the U.S. Education sector. With their experience and insight they recognise the challenges for Education leaders and decision makers when choosing network solutions for district schools.
Following our successful Ethernet marketing programme for AT&T, we were asked to produce an extensive network guide for the education sector.
Conscious of the extended budget, decision making and purchase cycles within the sector, AT&T wanted to reinforce their role as trusted advisor. By sharing insight and expertise tailored to the challenges and care abouts of education professionals they aimed to help simplify the task of understanding and harnessing the advantages of network technology while managing costs and protecting investment.
With an audience comprising education and technology professionals – both requiring readily accessible information and guidance – it was decided that an interactive eGuide would be the best format for distribution.