Depending on your team collaboration model, the responsibility for setting-up and testing campaign tracking can be split across individuals and functions.
And with campaign analytics available across so many touchpoints through the digital journey, it’s not surprising that the ‘pixel’ ball is dropped occasionally. Just make sure it’s not a critical indicator.
Check out the meme, ‘Arghnalytics!’. Have you seen or done ‘the scream’?
The challenges represented by ‘Arghnalytics!’ relate to:
- Marketing and campaign managers integrating internal and agency resources and scope
- Digital marketing professionals looking to ensure attributions at every point
- Marketing heads who have approved campaign set-up and deployment but haven’t yet pre-flight checked the data and analytics.
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!