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The efficiency and ease to mobilise a webinar these days is great.

The focus then moves to the promotion to get the audience into the event.

That’s where the problems can sometimes start, when corporate databases, contact networks and paid media efforts fail to drive the right attendance in the time allowed. 

Check out the meme, ‘Audience AWOL’. Have you suffered from lack of attendance? 

Marketing too late meme

The challenges represented by ‘Audience AWOL!’ relate to:

  • Integrated marketing managers who have planned campaigns to use webinars for hero content
  • Event planners relying on colleagues and adjacent functions to follow-through on event marketing commitments
  • Sales leads who are relying on webinar attendees for their pipelines  

This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.

The full library of memes for #WhenTheAgency is available here. Enjoy!

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