We’ve all gorged on content to the point of excess – whether it’s on YouTube, TED or a streaming service.
It’s easy to understand why marketers seek a similar level of consumption and engagement.
But creating swathes of low quality, gated, click-bait content to elicit high volumes of ‘leads’ doesn’t help anyone. Customer can feel swindled, and SDRs suffer from poor response rates when they reach out.
Check out the meme, ‘Quantity over quality’. Have you experienced the bloaty inefficiency?
The challenges represented by ‘Quantity over quality!’ relate to:
- Campaign managers tasked with achieving unrealistic levels of investment return
- Heads of sales seeking alignment between sales and marketing
- Marketing and sales budget planners assigning ROI targets to demand programmes
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!