Data and facts can provide great context for understanding opportunity, status and propensity. And for marketers and sellers, this is the fuel we need to do our jobs.
But an overdose by the insights team, or a lack of translation from ‘digits to directions’ can leave any sales and marketing pro feeling a little overcome and snow-blind.
Check out the meme, ‘Fact flooding’. Have you experienced the side-effects of data overload?
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency.
The challenges represented by ‘Fact flooding!’ relate to:
- Insights leads tasked with ensuring the marketing team has the latest data
- Campaign performance and management pros charged with understanding, mapping, and optimising campaigns across the team
- Digital marketers with all the analytics at their fingertips, but with decisions around who should see what, and how
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!