The power of the crowd can increase coverage, quality and depth – and with channel partners this can be a really good thing.
But with a poor partner strategy, structure and management it can feel more like an exercise in crowd control.
Check out the meme ‘Herding cats’. Does channel and partner marketing feel like this sometimes?
The challenges represented by ‘Herding cats’ relate to:
- Relationship marketers charged with leading the partner down the vendors path
- Marketing and sales leads scaling business and revenue streams with new channels, alliances, and partners
- Channel marketers scaling GTM efforts through channel partners with different visions and expectations
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!