As marketers, we’re now tracking more journeys, signals, consumption, interaction and exploration than ever before. That brings a HUGE amount of data and analytics to our fingertips.
But this increase in data capture is rarely echoed with a commensurate increase in resources, tools and capabilities required to convert it into meaningful, actionable, timely insights. As an industry we’re getting there, but the delta between captured data and converted insights is not narrowing quickly enough.
Check out the meme ‘Data deluge’. Have you suffered from too much data and not enough insight?
The challenges represented by ‘Data deluge’ relate to:
- Marketing leaders dealing with increasing volumes of data afforded from platform adoption
- Digital marketing heads challenged with converting the digital signals into meaningful marketing insights that the business can act on
- Managers of marketing channels with insufficient fractional data for decision making
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!