Securing the prospects email address is the gateway to sustained, informed marketing.
Well, it should be. And despite the growth in social, it’s still the preferred channel for many marketers seeking cost-efficient communications and marketing.
But over-reliance on this one channel with blunt, excessive touches can damage attention and relevance – even if the prospect doesn’t opt-out.
Check out the meme, ‘Inbox blitz’. Have you got the bruises?
The challenges represented by ‘Inbox blitz’ relate to:
- Customer marketing managers responsible for extracting as much value as possible from customer bases
- Campaign managers charged with briefing the marketing agency on the new campaign
- CRM managers charged with protecting one of the companies most valuable assets – the customer database
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!