The agency + client relationship benefits massively from mutual chemistry and understanding, together with a shared vision. But often the agency is charged with building key points of view for the client – and sometimes these viewpoints are nascent or emerging.
It’s at this point that the joint instincts are tested and ‘marketing telepathy’ is proven.
Check out the meme, ‘Message mind-reading’. How good is joint instinct and marketing telepathy between you and your agency?
The challenges represented by ‘Message mind-reading’ relate to;
- Heads of Marketing who are challenged with an agency/client relationship that struggles to get on the same page
- Campaign leads who are looking for an agency expertise that feels like a natural team extension
- Communications Heads who seek a collegiate partner for creating break-through initiatives
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!