Partner and channel marketing can sometimes suffer from ‘Second hand marketing’ – having to contend with content ‘hand-me-downs’ from corporate or product marketing.
Unarguably, it makes sense to repurpose proven assets and collateral, especially when budgets are tight and partner channels are still in proof mode. But recycling doesn’t always fit with the flow, narratives and unique context of partner campaigns and engagements. It’s at this point that priming or more wholesale upcycling or development must be considered.
Check out the meme, ‘Second hand marketing’. Could your partner content do with a better fit?
The challenges represented by ‘Second hand content’ relate to;
- Heads of Sales and Marketing required to extend function support to emerging partners and channels models
- Relationship managers challenged with supporting valuable partners but restricted by available content provided by product and corporate marketing
- Channel leads balancing corporate budget and channel programme performance
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!