For vendors in many tech segments, the pandemic has boosted success with accelerated adoption cycles and shortened decision times.
For others, it has throttled growth because of supply chain and budget disruption. It’s a similar story for their business clients too.
So, recognising the impact of COVID-19 is key – but we need to be wary about how much pandemic narrative we add if we are to protect the longevity, vitality, positivity and currency of what we’re producing.
Check out the meme, ‘Pandemic overcoat’. Have you seen it applied too liberally?
The challenges represented by ‘Pandemic overcoat’ relate to:
- Content marketing functions producing assets with segues into industry care-abouts and challenges
- Marketing managers who are keen to express the right level of customer empathy and understanding
- Heads of Customer Marketing looking to be on the same page as their audience
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!
