No, it’s not your value proposition. No, it’s not your difference, It’s not even your USP or the portfolio of what you sell.
It’s the very reason that you’re in business doing what you do, and the impact you bring to those around you.
So, why is it that so many marketing, sales and other customer-facing professionals don’t know their company purpose or brand promise?
Check out the meme, ‘WTF is our purpose???‘. Sound familiar?
The challenges represented by ‘WTF is our purpose?’ relate to;
- Sales and enablement leads driving teams with key corporate initiatives
- Marketing leaders managing teams with a close and influential role with sellers
- Corporate brand strategists and internal communicators charged with internal adoption
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!