We all know about the rise of content over the last few years – and we’ve always recognised the importance of the marketing required for all stages of the funnel.
But this focus on continually feeding the pipeline brings some issues. Too frequently, poorly formed, low-quality and value-misleading content is offered at ‘top-of-funnel’. It’s time to say ‘Enough!’
Why offer a piece of gated content that’s going to underwhelm or even set expectations too high? It damages goodwill, brand perception, and any supporting efforts that will try and progress that lead through the system.
Check out the meme, ‘Duck tape won’t do’. Sound familiar?
The challenges represented by ‘Duck tape won’t do’ relate to;
- Marketing managers and their marketing agencies developing campaigns with brown-field collateral and assets
- Marketing, content and campaign managers auditing the value of existing assets
This post is 1:50 from #WhenTheAgency, a witty collection of observations through the eyes of the tech marketing agency. All memes are available to drag and drop into presentations or social posts. Visitors are encouraged to share and create knowing smiles amongst your colleagues and peers.
The full library of memes for #WhenTheAgency is available here. Enjoy!