Overview
Against the background of a Gartner White Paper on the advantages of a dual-vendor strategy, Alcatel-Lucent wanted to launch their Omniswitch 6900 network router into the global enterprise and mid-size market.
Their target audience was comprised of business and technical decision makers. Like the highly successful OS10K campaign, we aimed to assert the superiority of Alcatel-Lucent’s product and challenge the dominance of the two leading vendors in the data space.