Overview
AT&T has a long history of supporting K12 schools in the US with technology that enables better learning, greater efficiency and lower operating costs.
For two decades, K-12 schools have been able to benefit from a US Government sponsored ‘E-rate’ scheme which has significantly reduced the actual cost to schools for communications that use traditional voice technology.
With the modernisation of the E-rate scheme, AT&T wanted to create awareness of the opportunity that this created for schools. The target audience of K-12 leaders also needed to understand the financial implications of the updated scheme and the advantages to be gained by taking action sooner rather than later.