AT&T provide Unified Communications solutions to organisations that depend on efficient and effective communication and collaboration to sustain operational and financial success.
Unified Communications (UC) is not a new solution but whilst the technology is relatively mature and seeing increasing adoption, there is scope within the market to promote the collaborative possibilities to lines of business in order to drive greater uptake and help organisations achieve a ‘multiplier’ effect.
The key to successful solutions is widespread adoption at which point greater advantages can be achieved. With our campaign proposition: ‘We’re great when we collaborate’ we aimed to convey those advantages to the target audience in a way which resonated with their own behaviour and needs.
By humanising the campaign, we were able to draw interest from a wide target audience and drive engagement through social media and an interactive quiz. And by articulating the use of collaborative technology in recognisable, ‘real-world’ cameos we were able to empathise with the audience and encourage them to discover more about the ‘multiplier’ effect of greater adoption and usage of UC tools and technologies from AT&T.