Email fraud is now the leading cyber threat that’s costing companies billions in losses. With a number of security solutions available to SMB and enterprise, Proofpoint wanted the market to know what makes their solution better.
A strong point of differentiation is a powerful marketing asset, especially in the technology sector. However, it’s one thing to know your solution is superior – and another to articulate and effectively promote the reasons why.
When Proofpoint asked us to help market their Email Fraud defence solution in Spain and Italy our first response was to create a competitor matrix. Using key criteria to assess the relevant merits of alternative email security solutions and providers we were able to clearly identify Proofpoint’s strengths and market advantage.
Proofpoint is the only cybersecurity provider with a unique vantage point from which to see and understand threats in email, social networks, and mobile devices. This greater ‘visibility’ and the holistic nature of their email threat solution became the main thrust of our campaign proposition across all assets.