AT&T is one of the world’s most successful companies with a history spanning more than 120 years. Knowing the achievements and capabilities which underpin the brand’s success is essential for their global staff, new recruits and partners.
Making facts and figures compelling can be a challenge. For a company like AT&T the challenge becomes more difficult as they continue to grow, innovate and push frontiers – which means the story is continually changing.
With a significant track record of innovation and a global presence, AT&T has access to a wealth of potential content for awareness and education assets. Using video as the preferred medium, we were asked to curate and edit that content into a cohesive story and create a visual treatment that would provide an engaging ‘superlatives’ snapshot of AT&T.
With a global audience the video also needed to be readily understood across multiple regions and be capable of accommodating future updates without incurring significant re-working or prohibitive cost.