Building relevance in HR

Overview

Cisco is one of the world’s leading technology companies and an enlightened, employer and partner. Combining expertise and experience in both aspects, Cisco recognised the inextricable link between successful HR practices and technology solutions which enable and enhance collaboration.

With a target audience of HR professionals in enterprise, Cisco wanted to enable its salesforce to understand and grow opportunities with influencers and decision makers beyond the traditional IT buying centres.

By combining its own HR insights with technology expertise and solutions, Cisco was able to contextualise the opportunities and advantages that Unified Communication and Collaboration solutions could offer to HR departments facing a number of ‘New HR’ challenges.

For Cisco, The Rubicon Agency created marketing content and sales support assets which focussed on issues such as Inclusion and Diversity, increased worker mobility and the varied expectations of an unprecedented 5-generation workforce. We then used ‘impact stories’ to demonstrate the advantages of relevant technology solutions.

Client

Cisco

What we delivered?

We produced a ‘Know and grow’ toolkit for Cisco sales personnel which was supported by a suite of presentations to create conversations around the ‘New HR’ challenges and opportunities for key influencers and decision makers. We also provided marketing support for related ‘market-making’ seminar events.

What did the campaign achieve?

The campaign generated significant enthusiasm and buy-in from the Cisco sales force and achieved considerable success with key accounts. By expanding conversations beyond traditional buying centres, the campaign also opened up greater customer opportunities and extended the influence and brand equity of Cisco.