For their global sales force, Cisco wanted to promote a fresh approach to training and personal development.
Sales training in the technology sector can often be weighed down with an emphasis on the detail of point products, solutions and even compliance. While the devil may sometimes be in the detail, it’s important for sales people to not only understand ‘how does it work and what does it do?’ but also ‘why should it matter to the customer/decision making group/organisation?’
With Sales Academy, Cisco not only wanted to amplify their consultative selling approach but also enhance personal skills with access to broader business insights and expertise. Additionally, they wanted delivery to be as flexible and accessible as possible – with a curriculum and content that can be accessed virtually anywhere from any device – live, virtually, and on-demand.
Cisco’s brief required us to develop an identity, vocabulary, visual style and assets that conveyed energy and personal empowerment.
With a focus on awareness and recruitment for phase one, we created assets to support an initial launch at GSX (Cisco’s annual global sales conference) with further assets to follow – as Sales Academy is rolled out to regions.